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AN AD AGENCY THAT DOES THE THINKING BUT LETS THE CLIENTS DO THE ADVERTISING.
When Madison Avenue veterans David Demarest and David Schneider renewed their award winning creative partnership at the PMG AD Group the goal was simple (but not simple at all): Do great creative advertising and avoid puffery. Which is why, in a reverse of the advertising norm, they prefer to have their clients do their talking for them. “These guys will work for food. Our food. Not to mention our specialty coffees. PMG AD Group has been our ad agency for four years and we couldn’t be more wired about them,” says Michael Kastner, President of Lazy Bean Café, Inc. “A very dramatic ad campaign totally resuscitated our fundraising,” says Patricia Squires, Executive Director of Stamford Emergency Medical Services. “PMG’s political advertising track record—four mayoral campaigns, one town clerk campaign, about ten Board of Ed campaigns, six Board of Finance campaigns, one state senate campaign, twelve constable campaigns and dozens of Board of Rep campaigns—is roughly 98% in the win column. Need I say they have my vote?” The voter in this case being Dan Malloy, the Mayor of Stamford. | Other clients with a point of view on Demarest and Schneider include Wilson Leach, Managing Director of Aviation International News. “Since PMG became our ad agency, other aviation publications have lost readership. Our readership has soared.” “The work is brilliant. We love the positioning line—‘Purdue and Connecticut—Together for Good’ and working with these guys is a pleasure.” So says Robin Hogan, Vice-President for Public Affairs, Purdue Pharma. Orthopedic dentist to the stars Dr. Mal Braverman of The Smile Studio in New York City would have us chew on this: “Their recent ad, ‘Why New York Magazine Smiles on This Dentist,’ represents the campaign that, for twenty years, has helped maintain the Smile
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